It’s beneficial to know the most popular social media sites around, whether you’re a professional social media marketer, or a marketer looking to move into social media marketing.
It will help you to leverage the impact of your brand on social media, connect with the right people, and achieve your goals in social media. Clearly, it’s not just about the scale of the social networking platforms.
It’s also a matter of whether the social networking platform suits your company and you well. Check out the best social media platforms for optimizing a business’s marketing efforts! Read on to learn more.
Facebook is the world’s largest social media platform, with more than two billion people using it every month. This is almost a third of the population in the country!
More than 65 million companies are using Facebook Pages, and more than six million marketers are actively advertising their company on Facebook, making it a pretty safe bet if you want to have a social media presence.
Getting started on Facebook is simply because almost all content type on Facebook works great — text, photos, videos, live videos, and stories. But, note that the Facebook algorithm prioritizes content that stimulates interactions and meaningful people-to-people interactions, especially from family and friends.
YouTube
YouTube is a website for video sharing. Users stream a billion hours of videos per day. To start optimizing YouTube for your business, you can create a YouTube channel for your company. Through this, you can upload videos to view, comment, and share with your subscribers.
YouTube is also regarded as the second largest search engine after Google, apart from being the second-largest social media platform. Eventually, you can advertise to increase your presence on the network on YouTube too.
Instagram is a social networking photo and video-sharing app. It enables you to share a wide variety of content, including images, videos, posts, and live videos. Recently it has introduced IGTV for longer-form videos.
As a brand, you can provide an Instagram business profile that will provide you with a wealth of profile and posts statistics, and the ability to schedule Instagram posts using third-party software.
TikTok
TikTok is a growing social network in the music video. In the first quarter of 2018, it became the world’s most downloaded app, beating Twitter, Instagram, and other social media services. Users can film, edit, and add music and special effects to videos for up to 60 seconds.
What separates Twitter from most other social media platforms is that it puts a tremendous focus on real-time details.
One of the most incredible moments in the history of Twitter, for example, is when Janis Krums tweeted the image of a plane that crashed in the Hudson River while he was on the ferry to pick up the passengers.
Another unique feature of Twitter is that it only allows 280 characters in a tweet, unlike most sites with a much higher limit on social media.
Reddit, also recognized as the Internet’s front page, is a forum that allows users to post questions, links, and photos, debate them, and vote them up or down.
Sub-reddits (i.e., dedicated forums) are available for pretty much everything under the sun. Sub-reddits, however, have different rates of interaction, so research is useful to see if there are famous sub-reddits that your brand could be part of.
Social networking, for example, appears to be very quiet, and we’re never on Reddit. You will also find marketing ideas and advertise on Reddit, in addition to posting the material to Reddit and engaging in discussions.
Conclusion
Regardless of the scale of the social media platforms, it’s most important to know that the target market of your brand is involved in such social media sites. Larger social media sites, such as Facebook, tend to cover a wide array of interests and topics, making it suitable for most brands.
