From year to year, the social media trends rarely remain the same. That is just the very nature of social media, right? With brands going into 2020, the overarching theme: rethinking what “success” looks like for a more comprehensive social media marketing.
Today, businesses are concerned with finding a balance between making sense of their social data. Moreover, this year became the year in discovering new ways to communicate with clients.
And, maybe there is no better time than now to refocus and reflect on how the business is going forward with social media approaches.To recap, here are the most significant trends across social media platforms that we have seen in 2020. Read on to learn more.
Interest-Driven Communities
Advertisers are primarily focused on creating concrete relations with their target group against anything and all. Brands do want to attract as many consumers as possible.
The importance of marketing to groups that are defined by shared concerns and enthusiasms addresses the need for brands to focus on talking to individuals rather than broad demographics.
We see this like a ton of brands that are trying to attract younger customers. For example, brands are more motivated than ever to respond directly to consumers and express their language with a distinct brand voice.
Diversity in Social Media Platforms
Facebook is not the one-stop-shop that it used to be. Younger generations are preferring Instagram, as well as TikTok, and Snapchat. Every advertiser who now joins smaller networks will experience a reasonably low-cost climate because of reduced competition levels.
The organic scope is like nothing that we’ve ever seen on TikTok. It is better than just Facebook’s early days. Develop material that resonates with the target audience, but can check and iterate over time to see what works best.
Dynamic and Direct Social Media Ads
With good reason, companies are still spending heavily on social media. Because buyers are getting ever more familiar with the general idea of social shopping.
It’s easier than ever for advertisers to promote the direct business from consumers on social media, combined with the fact that advertisements are becoming more advanced.
For example, the latest roll-out of customized marketing experiences from Facebook brings ads to consumers seamlessly, shifting formats, and calls-to-action depending on who they are delivered to.
Nano-Influencers
The rise of influencer marketing is well known as an effective means of advertising goods. And, while influencers don’t go anywhere in 2020, marketers are understandably looking at influencer ties with a sense of scrutiny.
The emergence of fake influencers and the possible de-emphasis on “Likes” as a measure of interaction suggests the need for influencers to be able to back up their price tags with evidence.
Recall what we said earlier regarding the importance of tight-knit communities? In the influencer space, the same rings true. We see more and more brands interacting with nano-influencers, serving accounts of a few thousand followers only.
The Rise of Nonstop “Stories”
Stories have been one of the best social media phenomena of the past couple of years, and 2020 looks like no other. The Instagram Stories’ supremacy speaks for itself. However, remember also that Facebook Stories are on par with about 500 million daily users in terms of interaction.
Like our overview of Instagram trends highlights, immersive stories and surveys are great ways to go back and forth with your audience, making your content feel urgent.
Conclusion
The good news is that none of these developments allow you to start from scratch with your social presence. Ideally, these results will help you think about what is, what isn’t, and what paths you will pursue to transform 2020 into your year.
